Tracking your website performance is essential for improving SEO and growing your online visibility. Google search console is one of the most effective tools that helps businesses monitor traffic, identify issues, and optimise their website for better rankings.
Start by analysing the Performance Report, where you can track clicks, impressions, click-through rate (CTR), and average position. This data helps you understand which keywords and pages are driving traffic. With google search console, you can easily find opportunities to improve content and target high-performing search terms.
Next, use the URL Inspection tool to check if your important pages are properly indexed. If a page is not indexed, it won’t appear in search results. Fixing these issues ensures your content is visible to potential customers.
The Coverage Report is another key feature. It helps identify crawl errors, broken pages, and indexing problems that may affect your SEO. Resolving these issues improves your website’s overall performance.
You should also monitor mobile usability and page experience. A fast, mobile-friendly website improves rankings and keeps users engaged.
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