Google Ads for Insurance Agents That Actually Converts

For meaningful data and results, we recommend a minimum ad spend of $1,500-$2,000 per month for insurance. The sector is competitive and clicks are expensive, too small a budget won't generate enough volume to optimise from. Our management fees are separate from your ad spend.

Unlike SEO, Google Ads can generate enquiries from day one. That said, the first 4-6 weeks are an optimisation period where we gather data and refine the campaign. Most insurance agent clients see meaningful lead flow by the end of week two.

Absolutely! and we recommend it. Each insurance product type has different buyers, different keyword costs, and different conversion rates. We build separate campaigns per product line so you can see exactly what's working and allocate budget accordingly.

Not necessarily. We'll audit your current site for conversion readiness. If it's already performing well, we'll drive traffic straight to it. If there are issues (slow load speed, no clear call-to-action, cluttered layout), we'll recommend specific fixes and we can help with that too.

Yes, and this combination is powerful. SEO builds long-term organic authority while Ads generate leads immediately. They reinforce each other and your brand appearing in both paid and organic results increases trust with prospects.

Since your campaigns are built inside your own Google Ads account, you keep everything, historical data, keywords, ad copy, and conversion tracking. We'll provide a full handover if needed.